Marketing, advertising, trade fairs & PR

Translations in marketing represent a great challenge for translators. In addition to the formal linguistic quality, the focus is on appropriately addressing a specific target group and taking cultural characteristics into account. Specialist translators therefore have a broad background in literature, journalism or marketing and often have many years of experience in writing and translating. A feel for the language and intuition are the most important prerequisites for a professional translation appropriate to a specific target group.